In the department of Intuitive Usability at Deutsche Telekom Laboratories, Gesche Joost is doing research in the field of audio-visual presentation techniques in design and film as well as new forms of visualisation. She has been elected one of the „100 masterminds of tomorrow“ by the jury. In addition to her scientific activities she is also a jury member of the “Studienstiftung des Deutschen Volkes” and member of the board of the German society for design theory and research.

Along with Gesche Joost, renowned people such as film star Daniel Brühl, bestseller author Florian Illies, the virologist and SARS researcher Christian Drosten and the architect Ruth Berktold belong to the group of the„100 masterminds of tomorrow“. Representatives of the respective branches of study such as the chairwoman of the Goethe Institute, Jutta Limbach, ex-state minister for education Christina Weiss and the head of the Berlinale Dieter Kosslick were members of the prominent jury.

The campaign is a project in the „land of the ideas“, the initiative of the Federal Government and industry on the occasion of the World Cup 2006. To start this campaign, an exhibition was opened on May, 29th at the German Historical Museum in Berlin, presenting life-size portraits, which will be displayed there until October, 3rd.

More information under www.land-der-ideen.de