Moving image content is increasingly being viewed on the Internet, while market penetration of hybrid and mobile devices is increasing rapidly. As a result, multiscreen entertainment is becoming reality – users can access content with nearly any device.
These trends are the focus of the interactive high-end media key topic, whose goal is to develop personalized media services that are accessible worldwide. Current services for moving images will be transformed into multiscreen entertainment with new visual experiences, for example, 3D TV and value-added services.
This requires an architecture with an integrated, seamless design of media devices for consumers, applications, service delivery platforms and network components. The field's primary topics include convergence, multiscreen, interactivity, personalization, new visual experiences and the technical infrastructure for innovative media services.